Boxes are overrated

Inc just did a cool profile about Wexley School for Girls.

They're the brains creativity behind MSFT's college recruiting and a bunch of other semi-wacky 

efforts.

Quote of the article: 

"People started taking us seriously when really big brands started 

trusting us with budgets that were decimal-point rounding errors for them but for us were reasonable production budgets" (emphasis is mine).