Block Posters

I always wanted an easy way to make my own posters as a kid.

Green: About Money AND the Environment

It's interesting to see companies position efforts to cut expenses as environmentally friendly actions. Look at the beverage industry: wine bottles are thick and heavy, and made of glass. Some winemakers are moving toward lighter bottles, and others are switching to plastic.

What's really going on here? For some reason I doubt the environment factor plays a significant role in the decision-making process. 

In reality, plastic is cheaper, lighter, and more durable. This should lower the cost of goods sold (shipping, materials, etc.), and increase profits. Positioning it as a green move may bring in some environmentally friendly customers and drive revenues. It's a business decision with positive impacts on the planet. 

Maybe that's the key to green energy? Make it about the money 

Boxes are overrated

Inc just did a cool profile about Wexley School for Girls.

They're the brains creativity behind MSFT's college recruiting and a bunch of other semi-wacky 

efforts.

Quote of the article: 

"People started taking us seriously when really big brands started 

trusting us with budgets that were decimal-point rounding errors for them but for us were reasonable production budgets" (emphasis is mine). 

Which do you prefer?

The Tropicana Experiment.

Sometimes, things just don't work out. 

 

Going retro

Everyone loves a throwback. Will it work for Pepsi? 

Slow-moving vehicles and/or rapid-prototyping

Couldn't decide what's more interesting here... the opportunity to innovate in the driving experience, the explosion of driving apps for smart phones, or Blackberry's late arrival to the developer party. For an innovator in the mobile workplace, Blackberry seems a little slow on the uptake here. 

Favorite new apps for cars (like the one I don't have...): Ecorio, iGasUp, TripCubby, ParkingMeter, SitOrSquat, and LastCall. 

Segmentation

Really like the idea of micro-targeting customers in spaces they're looking for information. Spiceworks is doing some interesting stuff on their content network to make it more useful to users(customers) and advertisers.